Why Local Is Best for Short Let (Airbnb) Property Management

The short-term rental market is booming, and for hosts, choosing the right property management company can make or break their success. While a remote property management company might be cheaper, they lack the personal touch and market expertise needed to truly maximize your rental’s potential. That’s why local  property management is the best choice.At Pass The Keys Kingston & Richmond we offer tailored services, hands-on support, and deep knowledge of the area that simply can’t be matched by remote operators.

Here’s why going local is the smartest move for short let property management:

1. In-Depth Market Knowledge

As local property managers, we understand the nuances of the area better than anyone. We know:

• The peak seasons and how to adjust pricing accordingly.
• What local travellers expect in terms of amenities and experiences.
• How to optimise listing descriptions and photography to attract the right guests.

This knowledge allows us to position your property competitively, ensuring you get the highest occupancy rates and best nightly rates possible.

2. Hands-On Property Care

Unlike national firms that manage hundreds (or thousands) of properties from afar, local companies are on the ground. Being locally based means;

• Faster response times for guest issues.
• Regular property inspections to maintain quality.
• Immediate action for cleaning, maintenance, and emergency repairs.

Guests appreciate a well-maintained space, which translates into better reviews and higher rankings for the property's listing. 

3. Personalised Guest Experience

As a local property manager, Pass The Keys Kingston and Richmond can provide insider tips and recommendations that enhance a guest’s stay. We can provide;

• Custom recommendations for restaurants, activities, and attractions.
• Connections to local experiences, like guided tours or special events.
• A personal touch that makes guests feel welcome and cared for.

This level of service increases guest satisfaction, leading to glowing reviews and repeat bookings.

4. Better Communication & Accountability

With a local team, you’re not just another account number. You get:

• Direct access to your manager, rather than dealing with corporate customer service.
• Faster response times for questions, concerns, and financial updates.
• A business partner who is invested in your success—because our reputation depends on it.

5. Stronger Community Relationships

As a local management company, Pass The Keys Kingston and Richmond is part of the community. We

• Work with local cleaning crews, handymen, and service providers, supporting small businesses.
• Contribute to a more sustainable and responsible short-term rental market.
• When neighbours feel like your property is well-managed and respectful, they’re far less likely to complain—helping ensure the longevity of your rental business.

Final Thoughts

Hosting a property on the short let market is more than just renting out a space—it’s about creating exceptional experiences and maximising profitability. While some property management companies might seem like an easy or cheaper solution, a local company offers hands-on care, market expertise, and personalised service that can’t be matched.

If you want higher earnings, happier guests, and a stress-free hosting experience, choosing Pass The Keys Kingston and Richmond is the smartest decision you can make.

Please feel free to get in touch to find out how hosting can be hassle-free, and how much you could earn as a host in this area. 

Email me at helen.delany@passthekeys.co.uk. Or phone me on 07359 639155. I'm always happy to have a chat. You can also book a property visit or we can just meet for a coffee and a chat if you're local.