Using Booking Insights to Match Modern Guest Expectations
If you own a property in Wells, Somerset and you're thinking about letting it short-term, it's worth understanding what guests actually want in 2025. Based on real booking data and guest reviews, the top priorities are no longer just location and price.
Guests now search for properties that are practical, well-equipped, and tailored to modern lifestyles—from digital nomads to family travelers and pet lovers.
This guide breaks down the top must-haves for holiday lets in Wells and how to make your property stand out.
Wi-Fi, parking, pet-friendliness, and garden space top the list.
Yes. Fast and reliable Wi-Fi is now expected as standard.
Many visitors to Wells are combining leisure with work. Whether they’re remote workers or just want to stream Netflix, poor Wi-Fi can lead to bad reviews.
What to do:
Invest in fibre broadband or mesh Wi-Fi to cover stone-walled or larger rural properties.
Mention upload/download speeds in your listing—it builds trust.
Why it matters:
Strong Wi-Fi drives longer stays and appeals to digital nomads and families alike.
Very. Especially for guests staying in or around Wells Cathedral, where parking can be tight.
What to do:
If your property doesn’t have a private space, offer clear info on nearby car parks or parking permits.
Include secure bike storage for eco-conscious visitors or festival-goers.
Why it matters:
Wells attracts weekend trippers and festival tourists, many of whom drive. Poor parking options = lower booking appeal.
Yes—and this trend is growing. Over 40% of UK households own a dog, and Somerset is ideal for pet-friendly travel.
What to do:
Add secure garden fencing, pet bowls, and washable throws.
Update your listing’s pet policy—charge a fee if needed, but don’t exclude pets unless absolutely necessary.
Why it matters:
Pet-friendliness is one of the most searched filters for holiday lets in rural UK towns like Wells.
Yes—especially post-pandemic. Private outdoor space adds major value.
What to do:
Add patio furniture and simple solar lighting to make the garden feel more usable.
Mention morning sun, rural views, or even birdwatching opportunities in your listing.
Why it matters:
Whether it’s for kids, pets, or peace and quiet, outdoor space helps properties attract longer and more seasonal bookings.
Think like your guests. Here's a quick breakdown:
| Guest Type | What They Want |
|---|---|
| Remote Workers | Strong Wi-Fi, workspace, quiet garden |
| Couples | Parking, privacy, walkability to city |
| Families | Garden, parking, smart TV |
| Pet Owners | Fenced yard, walking routes nearby |
| Festival Goers | Flexible check-in, central location |
Yes—if you want higher occupancy and better reviews. While some upgrades like fibre Wi-Fi or basic garden furniture are low-cost, they offer high returns in guest satisfaction.
Why it matters:
Properties that meet practical needs (not just aesthetic appeal) stand out in competitive markets like Wells, especially with platforms like Airbnb and Booking.com prioritizing amenities in search results.
In 2025, tourists looking for holiday lets in Wells expect a mix of modern convenience and rustic charm. Prioritizing amenities like Wi-Fi, parking, pet-friendliness, and garden access helps turn browsers into bookers—and casual guests into repeat visitors.
🔑 Want help managing or upgrading your short let in Wells?
Pass the Keys offers full-service property management for hosts across Somerset—including Wells. We handle everything from compliance to guest screening so you can focus on earning stress-free.