The Thanet property market, encompassing the coastal gems of Ramsgate, Margate, and Broadstairs, has seen significant shifts in recent years. As we step into mid-2025, understanding the nuances of these towns is key for investors, landlords, and homeowners alike. From the impact of short-term lets to the ripple effects of regional development, Thanet presents a fascinating case study in coastal regeneration, lifestyle-driven migration, and smart property management solutions — with companies like Pass the Keys playing an increasing role.
Once overlooked, Thanet has experienced a transformation driven by improved transport links (notably HS1), cultural resurgence, and a steady influx of London leavers in search of affordability and quality of life. Each town brings a unique flavour to the market:
Ramsgate is known for its royal harbour, maritime history, and Georgian architecture.
Margate thrives on its arts scene, Dreamland theme park, and creative community.
Broadstairs offers classic coastal charm with Dickensian heritage and sandy bays.
Buyers are no longer just locals or retirees — remote workers, young families, and entrepreneurs are all eyeing Thanet’s promise.
Ramsgate has seen a quiet but consistent rise in interest. Average property prices have risen around 4–5% in the past year, with large Victorian houses and converted flats proving particularly attractive to both homeowners and short-term let investors.
Ramsgate’s marina and historic charm make it increasingly attractive for Airbnb-style stays, especially in summer. Short-term rental platforms managed by companies like Pass the Keys have reported strong occupancy rates — often above 80% during peak months.
With planned regeneration projects and increasing train frequency, Ramsgate is tipped to become a serious buy-to-let and holiday let contender. Investors looking for value over hype may find Ramsgate an ideal entry point.
Margate continues to be the poster child for coastal regeneration. The Turner Contemporary, local galleries, and a thriving indie scene have pushed up prices — some by 8–10% YoY. Demand remains highest for period properties and creatively renovated homes.
Margate’s appeal for weekenders and festivalgoers translates to high short-term rental yields. According to local data, a well-managed 2-bed near the seafront can generate up to £2,500 per month in high season.
Pass the Keys plays a key role in Margate, offering hands-free management to second-home owners and landlords. With smart pricing algorithms, local guest support, and professional cleaning, they’ve helped maximise returns while maintaining high guest ratings.
Margate remains a hotspot — but it’s becoming a competitive one. Entry costs are higher, but so are potential returns. Look for up-and-coming streets just outside the main Old Town and Cliftonville areas for better value.
Often favoured by retirees and families, Broadstairs maintains a stable and slightly more conservative property market. Prices have grown at a slower but steady pace (around 3% YoY), and housing stock includes a good mix of semis, detached homes, and coastal apartments.
Broadstairs leans more toward long-term lets and family stays, but its peak summer season is lucrative for short-term lets. Properties near Viking Bay and Stone Bay are prime rental territory.
Landlords working with Pass the Keys in Broadstairs have benefitted from tailored property management solutions — including mid-term rentals (1–6 months) that serve relocating families and professionals on contract work.
While less flashy than Margate, Broadstairs offers stability, good schools, and family-friendly amenities. Ideal for landlords seeking dependable tenants or homeowners looking to convert properties into mixed-use assets.
Across Thanet, the rise of short-term rentals continues to reshape landlord strategies. While self-managing may seem viable, many are turning to professional services like Pass the Keys to stay compliant with local regulations, avoid guest headaches, and maximise yield.
Key Benefits of Using Pass the Keys:
Dynamic pricing for optimal income
Guest screening and 24/7 support
Cleaning and linen services
Local account management
Full listing and photography creation for platforms like Airbnb and Booking.com
This hands-off approach is especially attractive for second-home owners, accidental landlords, and investors from outside the area.
In 2025, Thanet is no longer a hidden gem — it's a strategic coastal opportunity. Each town offers something unique:
Ramsgate for value and potential
Margate for culture and fast returns
Broadstairs for stability and family living
Whether you're a buyer, landlord, or investor, the key lies in aligning your goals with the character of each town. And for those considering short-term letting, platforms like Pass the Keys are helping landlords unlock Thanet’s full rental potential without the burden of daily management.