Set on the beautiful Sussex coast, just west of Brighton, Worthing blends Victorian charm with modern convenience, drawing in thousands of visitors each year. With a sandy beach, thriving food scene, and proximity to the South Downs National Park, it’s become a prime destination for UK staycations and weekend getaways.
Whether you own a modern apartment near Splashpoint, a family home in Goring, or a seafront villa in West Worthing, short-letting can offer significantly higher returns than traditional rentals. But managing a holiday let takes time, local knowledge, and round-the-clock availability. That’s where Pass the Keys Worthing comes in.
Hi, I’m Tom, your local Pass the Keys franchise owner here in Worthing. I grew up in Sussex and have worked across hospitality, property services, and customer experience roles throughout my career. I understand both the charm of this coastal town and the complexities of short-letting—whether it’s tailoring your listing to seasonal guests or dealing with last-minute repairs.
“My job is to help homeowners unlock the full earning potential of their property—without any of the stress. With me, your home gets five-star care, full booking visibility, and a steady flow of well-vetted guests.”
I live locally and work hands-on with all my properties, from initial onboarding to guest communications and reviews. My aim? Hosting that’s worry-free, flexible, and highly profitable.
Worthing has become one of the most promising short-let locations on the south coast for three key reasons:
Tourism: The beach, theatres, pier, and outdoor activities bring families and couples in all seasons.
Events: From Worthing Festival and Worthing Pride to art exhibitions and comedy nights, visitors flock to the town.
Commuters & Contractors: With regular trains to Brighton and London, Worthing also attracts weekday business stays.
Recent data from Worthing Borough Council and AirDNA shows:
The average short-let daily rate is £93, with occupancy around 62%.
Annual revenue can exceed £22,000—up to 70% more than traditional long lets in the area.
Worthing currently does not require short-let licenses.
There are no nightly caps or restrictions—though changes may be coming.
Tom stays up to date on local council policies and advises all hosts accordingly.
We manage everything so you can relax and enjoy your earnings. Here’s how our end-to-end short-let service works:
Professional photography and styling advice to make your listing stand out.
Listings created and optimised across Airbnb, Booking.com, Expedia, Vrbo, and others.
We write the listing using proven SEO and hospitality techniques tailored to your home and location.
Our dynamic pricing software adjusts nightly rates based on seasonality, events, local competition, and booking trends.
For example, we increase rates during:
Worthing Pride
Spring and Autumn half terms
School holidays
University graduations
Goodwood Festival season (nearby demand spikes!)
Identity checks, profile reviews, and damage deposit systems to reduce risk.
Round-the-clock support for guests: from key issues to WiFi resets.
We handle all communication and reviews, so your time is never taken up.
Hotel-standard cleaning by vetted local professionals.
Fresh, quality linens and towels for every guest stay.
Post-clean photos and checklists uploaded to your Host Portal for transparency.
Emergency repairs arranged by our local trades network.
Live booking calendar
Real-time earnings tracking
Guest feedback summaries
Maintenance logs and clean reports
Block-off dates for personal use with a click
You stay in control while we do all the work.
Let’s look at real numbers based on property type and area:
| Property Type | Location | Nightly Rate | Occupancy | Estimated Annual Revenue |
|---|---|---|---|---|
| 1-bed apartment near the beach | Central Worthing | £80–£100 | 60–70% | £17,000–£25,000 |
| 2-bed house in Broadwater | Broadwater/Goring | £100–£130 | 65–75% | £24,000–£34,000 |
| 3-bed seafront villa with garden | West Worthing | £140–£180 | 70–80% | £35,000–£50,000+ |
🏛 Regulation:
As of now, Worthing has no license requirement for short-term lets. However, Tom monitors council proposals and will alert hosts if anything changes.
🏡 Council Tax vs. Business Rates:
If your property is available for 140+ days per year and let for at least 70 days, you may qualify for Business Rates instead of Council Tax.
You could be eligible for Small Business Rate Relief, potentially reducing your bill to £0.
📉 Tax Reform (April 2025):
The Furnished Holiday Let tax regime will end, meaning:
No more full mortgage interest relief
No more CGT rollover or business asset disposal relief
We work with trusted accountants who specialise in short-let portfolios and can help you prepare.
Can I use my property part of the year?
Yes! Log into your dashboard and block off any dates you want for personal use.
What if guests damage something?
We take deposits, screen guests, and use Airbnb’s Host Guarantee and Booking.com’s insurance partners to cover most issues.
How quickly can I start?
Once we’ve done photography, cleaning setup, and portal integration (usually within 7–10 days), your property can be live.
Can I switch from a long-term let?
Yes, and we often help landlords make the switch. Short-lets can earn 50–100% more in Worthing depending on the location and season.
Is there a contract?
No lock-in periods. You can pause or exit our service with just a few weeks’ notice.
A couple in Goring-by-Sea wanted to make use of their 2-bed bungalow while travelling. With Tom’s support:
The property earned £2,900/month from May to September 2024.
Guests consistently left 5-star reviews for cleanliness and location.
Owners blocked 6 weeks in the summer for personal use—still earning over £14,000 in 5 months.
“We couldn’t believe the return. Tom and his team handled absolutely everything—even the laundry. The whole process has been effortless.”
If you have a second home, investment property, or underused space in Worthing, we can help you unlock its potential—without lifting a finger. Let us handle the logistics while you enjoy the rewards.
🔗 Request a free property valuation
📞 Or speak directly with Tom to explore your options
Whether you’re new to hosting or looking to grow your income without the stress, Pass the Keys Worthing is your trusted partner for professional, profitable short-letting.