Staffordshire is set for a standout year in tourism. With national visitor numbers projected to rise by 8% in 2025 (VisitBritain), and more travellers seeking nature, heritage, and family-friendly experiences, this historic English county is well positioned for short-stay growth. But what does that mean for local hosts?

Whether you’re letting a cottage near the Peak District or managing a townhouse in Lichfield, here's how to respond to 2025’s top tourism trends—and why it matters.

Why is Staffordshire Becoming a Tourism Hotspot in 2025?

Short answer: Because it blends nature, culture, and location—just as demand is shifting in that direction.

Staffordshire’s combination of countryside escapes, theme parks like Alton Towers, and industrial heritage is attracting a wider audience. Plus, its proximity to Birmingham and Manchester makes it a convenient base for weekend breaks and remote work retreats.

Key trends driving this boom:

• Rise of domestic "nature-first" travel: Rural breaks and walking holidays are still trending post-COVID.

• Multi-generational and family travel: Attractions like Drayton Manor and Trentham Gardens are ideal for families.

• Work-from-anywhere tourism: Remote workers are booking countryside stays with fast Wi-Fi and peaceful surroundings.

• Events and culture: Staffordshire hosts major 2025 events like the Ironman 70.3 and Lichfield Festival.

📍 Explore events and visitor info: Visit Staffordshire

What Should Hosts in Staffordshire Do Differently in 2025?

1. Tailor Your Property to Your Audience

• For families: Provide highchairs, cots, kids’ utensils, and a safe outdoor space.

• For hikers and cyclists: Offer boot storage, drying racks, and route maps.

• For digital nomads: Prioritise strong Wi-Fi, desk space, and blackout curtains.

Why it matters: Meeting specific guest needs leads to better reviews and repeat bookings.

2. Highlight Local Experiences in Your Listing

Mention proximity to popular spots like:

• Cannock Chase AONB (perfect for walking and wildlife)

• The Potteries (for arts and culture seekers)

• Peak District edges (ideal for hiking enthusiasts)

Why it matters: Guests often book based on how well a property connects to local experiences, not just amenities.

3. Offer Flexible Booking and Longer Stays

• Enable 3+ night bookings and last-minute availability.

• Provide weekly discounts to attract extended-stay remote workers.

Why it matters: Booking.com reports a 30% rise in demand for “flexible” listings across UK rural areas.

4. Invest in Year-Round Comfort

• Install modern heating and insulation for cooler months.

• Stock up on blankets, books, and board games for cosy winter lets.

Why it matters: Seasonality is softening. Guests now travel off-peak if properties feel warm, welcoming, and Wi-Fi equipped.

5. Stay Compliant with Local Regulations

If operating in areas like Stafford or Cannock, check if short-term letting is affected by new planning or registration requirements in 2025.

Why it matters: Regulatory compliance protects your income stream—and keeps neighbours happy.

Is Investing in a Holiday Let in Staffordshire Still Worth It?

Yes—if you stay responsive to shifting guest expectations and local dynamics. Average occupancy rates in rural UK destinations are forecast to remain strong through 2025, with weekend breaks and week-long stays both in high demand.

Platforms like Pass the Keys can help manage guest bookings, cleaning, and compliance—especially if you're letting part-time or remotely.

Final Thoughts: Why Hosts Should Stay Agile in 2025

The tourism landscape is changing fast. Hosts who succeed in Staffordshire in 2025 will be those who:

• Understand what guests really want

• Optimise their listings for visibility and value

• Embrace flexibility, comfort, and local flavour

Bottom line: Tourism in Staffordshire is growing—and so is the opportunity for short-stay hosts who know how to stand out.