Pass the Keys launches in the South Hams - a warm welcome to our new partner, Ali Steere!

    Expanding into South Hams; Pass the Keys, the UK’s leading short let management service, are now offering our services to property owners in Salcombe, Kingsbridge and Dartmouth to help make managing their short-term lets efficient and hassle-free....

    by Pass the Keys South Hams


    South Hams


    07 Jun 2021

    Expanding into South Hams; Pass the Keys, the UK’s leading short let management service, are now offering our services to property owners in Salcombe, Kingsbridge and Dartmouth to help make managing their short-term lets efficient and hassle-free.

    Since we were founded in 2015, London-based company Pass the Keys have worked with hundreds of property owners across the UK, through sites such as Airbnb and to host thousands of international and domestic guests.

    As the demand for short term lets is rising significantly in the South Hams, there is an increasing demand for professional support and services to help manage short-let properties. Pass the Keys are proud to announce that we have teamed up with local business owner and entrepreneur, Ali Steere, to provide this support in the South Hams.

    Pass the Keys is a new kind of property management company, and full-service operation, created specifically to give homeowners the ability to maximise their short-term rental income without any hassle. In a nutshell, we list and manage your property on short-letting sites like Airbnb, so you don't have to.

    We interviewed Ali, Managing Director of Pass the Keys South Hams, Ali, to find out why she’s so passionate about the area and its growing short let industry.

    Close up of Ali, our latest partner

    Hi Ali, can you tell us a bit about yourself?

    Although originally from Reading, I grew up in Kingsbridge, Devon, part of the beautiful South Hams. I went to school here but moved away for a few years only to return in my mid 20’s once I realised how much I missed home.  My background is primarily sales and marketing but I am also a landlord and run a successful Airbnb here in Kingsbridge. I also have two small but perfectly formed one-bedroom apartments on the beautiful island of Crete. In my very little spare time, I am a sculptress and create wall art out of clay.

    What drew you to partnering with Pass the Keys?

    I had the opportunity to withdraw my pension pot and wanted to invest it in something that I could run myself and then I saw an advert for Pass the Keys. The more I researched, the more I wanted to be part of the Pass the Keys team and it just felt like the perfect match.

    Why is South Hams good for short-letting on platforms like Airbnb?

    The South Hams is a hugely popular holiday destination with breath-taking beaches, idyllic landscapes and a wealth of watersports. The West Country is one of the most important producers of food and drink in the UK, noted for its quality and traditional methods. Here you’ll be treated to some bespoke fine dining using locally made produce. For seafood, towns such as Dartmouth, Kingsbridge and Salcombe boast award-winning restaurants, while inland gastro pubs serve excellent home-cooked fare.​ If you love the outdoors, you’ll love the South Hams!

    It’s a wonderful outdoor environment, with rivers, moorland, coasts and the sea offering visitors a range of activities including canoeing, walking and sailing to name but a few.​  Heritage fans will love local attractions such as the Agatha Christie Trail, Dartmouth Castle and a variety of National Trust Properties.​ A range of arts, music and food festivals have become increasingly popular over the years and for the nautically inclined Salcombe and Dartmouth have a big tradition of sailing regattas.​ Now, with the increase in staycations, the West Country is the perfect place to visit.

    coastal view of south hams

    Why does the South Hams need a short-let management company like Pass the Keys?

    The older well established holiday lettings companies have a very specific target market which doesn’t allow for much flexibility. But in light of the pandemic, flexibility has become increasingly important to landlords. Short-let staycations are becoming increasingly popular and Pass the Keys offers property owners the opportunity to capitalise on this booming industry and increase their income through short letting.


    What is your top tip for homeowners short-letting their property on sites like Airbnb?


    Less is more! Making sure that your guests have everything they need but without the clutter. Reduce cleaning times and breakages by reducing excess. This year, more than ever, guests are booking peoples homes but with hotel quality expectations.  Professional photography, expert cleaning, quality linen and something individual to make your property stand out from the crowd will go a long way to getting those 5* reviews.

    If you have a property in the South Hams and are interested to find out how much you could earn as a short-let host through Airbnb, give Pass the Keys South Hams a call on 01548 800984. You can also visit our website and get a quote on how much your property could earn through short-letting. Simply visit

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