South Oxfordshire is a stunning area known for its rolling countryside, historic market towns, and scenic riverbanks. With picturesque spots like Henley-on-Thames, Wallingford, Thame, and charming villages sprinkled throughout, it has become a magnet for visitors seeking weekend breaks, cultural experiences, and outdoor adventures. These factors have created a growing demand for short-term accommodation, making it an excellent opportunity for local property owners to benefit from holiday lets and short-term rentals.
However, managing a short-let property—from handling guest enquiries and check-ins to cleaning and maintenance—can be demanding. This is where Pass the Keys South Oxfordshire comes in, providing a seamless, professional service to maximise your rental income and minimise your stress.
We are Tom and Rachael, a husband-and-wife team based in Henley-on-Thames, proud to own and operate the South Oxfordshire & East Berkshire Pass the Keys franchises. Our intimate knowledge of the local market and genuine passion for the region allow us to offer an unmatched level of service tailored to your property and the local demand.
“We’re committed to delivering exceptional management services that protect your investment and help you generate the best possible returns. Our team, along with a trusted network of local suppliers, ensures your property is maintained to the highest standard, while our professional marketing reaches the right guests.”
With years of combined experience in hospitality and property management, Tom and Rachael understand what it takes to create memorable guest experiences and maximise bookings.
South Oxfordshire appeals to a broad audience of visitors all year round:
The Henley Royal Regatta, a world-famous rowing event, brings thousands of visitors annually, boosting short-let demand
Historic landmarks such as Mapledurham House, Wallingford Castle, and Dorchester Abbey attract history enthusiasts
Regular cultural events, farmers’ markets, and food festivals ensure consistent visitor interest
The Chiltern Hills Area of Outstanding Natural Beauty offers hiking, cycling, and scenic escapes
The Thames Path National Trail attracts walkers and nature lovers
Local vineyards, gardens, and riverside walks make for attractive guest itineraries
South Oxfordshire’s proximity to Oxford, Reading, and London brings steady demand from business travellers
Universities, hospitals, and corporate offices in the region create long-term rental needs for visiting professionals and academics
Families relocating to the area prefer furnished, flexible accommodation options
| Property Type | Avg Nightly Rate | Estimated Occupancy | Estimated Annual Revenue |
|---|---|---|---|
| 1-bedroom apartment | £90–£110 | 60–70% | £19,000–£23,000 |
| 2-bedroom townhouse | £110–£140 | 65–75% | £28,000–£35,000 |
| 3-bedroom family home | £140–£180 | 70–80% | £40,000–£50,000+ |
| 4-bedroom countryside retreat | £180–£220 | 75–85% | £50,000–£65,000+ |
Tom and Rachael provide a full, end-to-end service that handles every aspect of your short-let management, giving you peace of mind and maximising your rental income:
High-quality, professionally-shot photography showcasing your home’s unique features
SEO-optimised, engaging listings on all major short-let platforms including Airbnb, Booking.com, and Vrbo
Multi-channel calendar management and real-time availability syncing to prevent double bookings
Smart pricing models automatically adjust rates daily based on local events, seasonal trends, weather, and competitor activity
Flexible pricing ensures maximised earnings without pricing out potential guests
End-to-end guest vetting, booking confirmation, and ID verification
24/7 guest support for check-ins, questions, and emergencies
Personalized welcome messages and local recommendations to enhance the guest experience
Trusted cleaning teams perform hotel-standard turnovers with attention to detail
Regular linen replacement, restocking of toiletries, and replenishment of essentials
Rapid-response maintenance services and preventative upkeep to protect your investment
Access to a secure dashboard with live bookings, income reports, and guest feedback
Easy calendar controls for blocking personal-use dates
Automated monthly payouts with detailed financial statements
While South Oxfordshire does not currently require specific short-let licences, it’s crucial to be aware of:
Potential qualification for business rates if letting exceeds 70 nights per year (with Small Business Rate Relief often available)
The end of the Furnished Holiday Let tax regime in April 2025, which may affect tax planning
The importance of consulting tax professionals to navigate these changes—Tom and Rachael can connect you with trusted local advisors
Can I still use my property personally?
Absolutely. You can block off personal-use dates at any time through your owner portal, giving you complete flexibility.
How secure is short-term letting?
All bookings are subject to rigorous guest vetting, deposits, and protections like Airbnb AirCover to safeguard your property.
Do I need to manage cleaning or guest communication?
No, Tom and Rachael’s team handles everything—from guest messages to professional cleaning and maintenance.
How quickly can my property go live?
Listings typically go live within 7–10 days after onboarding, including professional photography and setup.
One Henley homeowner turned a seldom-used riverside apartment into a high-performing short-let with Pass the Keys South Oxfordshire. Within three months:
Occupancy reached 75%, surpassing previous expectations
Nightly rates increased by 20%, boosting income
The apartment received glowing guest reviews, leading to repeat bookings
The owner enjoyed hassle-free hosting with personal-use flexibility
“Tom and Rachael’s local expertise, combined with their professional approach, transformed how we let our property. We’re thrilled with the results!”
Whether your property is a cosy riverside flat in Henley, a charming townhouse in Wallingford, or a spacious family home in Thame, Tom and Rachael at Pass the Keys South Oxfordshire provide expert, hands-off short-let management to help you maximise income and enjoy peace of mind.
👉 Book your free property assessment
📞 Speak directly with Tom & Rachael
📩 Receive a no-obligation income estimate tailored to your home
With professional management, cutting-edge pricing tools, and dedicated local support, Pass the Keys South Oxfordshire makes hosting effortless and profitable.