Swansea—Wales’s dynamic second city—is a place of contrast and charm. From the vibrant maritime quarter and student-filled Uplands to the wild coastal beauty of the Gower Peninsula, Swansea blends culture, coast, and convenience. It’s no surprise that short-term holiday lets are booming here, and it’s never been a better time for local homeowners to turn their properties into income-generating assets.
But for many, the thought of managing bookings, cleaning, and guest queries is overwhelming. That’s why more and more Swansea property owners are turning to Pass the Keys, the UK’s leading short-let management company—run locally by husband-and-wife team Ainsley and Catherine Thomas.
At the helm of Pass the Keys® Swansea are Ainsley and Catherine, proud locals with years of experience in the property and hospitality industries. Already successful entrepreneurs in the region, they run several businesses including an award-winning cleaning company trusted by homeowners, landlords, and holiday lets across South Wales.
“We’ve worked in property for over a decade, and while we had experience managing and cleaning short lets, we found most hosts struggled with the marketing and operational side. That’s when we discovered Pass the Keys—a national system that gives local hosts a professional edge.”
Their deep knowledge of the Swansea and Carmarthenshire markets, combined with the power of Pass the Keys’ tech and pricing tools, allows them to offer a high-touch, hands-off hosting solution that delivers real returns.
Swansea isn't just a summer destination. Its diverse demand profile makes it ideal for short letting 12 months of the year:
Proximity to Blue Flag beaches like Caswell, Langland, and Rhossili
Attractions such as Swansea Marina, LC Waterpark, and Plantasia
Charming seaside communities like Mumbles and cultural hotspots like the Glynn Vivian Art Gallery
Strong demand from people visiting Swansea University, Singleton Hospital, or the DVLA HQ
Relocators, NHS staff, and business travellers seeking furnished stays with flexible terms
Digital nomads drawn to coastal workation locations with fast Wi-Fi and great views
Events at Swansea Arena, Singleton Park concerts, and Swansea Pride
Sports fans attending matches at Liberty Stadium
Visiting families attending university open days or graduations
| Property Type | Avg Nightly Rate | Est. Occupancy | Est. Annual Revenue |
|---|---|---|---|
| 1-bed city apartment | £80–£100 | 60–70% | £18K–£22K |
| 2-bed near Mumbles or Marina | £110–£130 | 65–75% | £25K–£32K |
| 3-bed family home | £140–£180 | 70–80% | £35K–£50K+ |
| 4-bed coastal cottage | £180–£220 | 75–85% | £50K–£65K+ |
Whether you're a hands-off investor or a homeowner testing the waters, Ainsley and Catherine offer everything you need to succeed in the short-let market:
High-quality professional photography to highlight your home’s features
Listings published and optimised across Airbnb, Booking.com, Vrbo, and more
Custom-written descriptions showcasing local attractions and unique selling points
Your nightly rate is automatically adjusted based on:
Local events (e.g., Swansea Festival of Music & Arts)
Weather patterns (yes, even sunshine boosts bookings!)
Competitor pricing and demand levels
Data-backed revenue optimisation means more bookings at higher rates
All guests are ID-verified and screened via platform protocols
24/7 support for guests—before, during, and after their stay
No missed messages, no last-minute check-in confusion
Ainsley and Catherine's award-winning cleaning team ensures hotel-standard cleanliness
Full linen service, toiletry restocking, and maintenance checks
Post-clean photo documentation available to hosts through your portal
Live booking and income updates
Monthly earnings breakdowns
Ability to block out dates for your own use anytime
Owner app access so you can monitor everything from anywhere
While demand is city-wide, certain neighbourhoods perform exceptionally well:
Modern apartments near the waterfront—great for couples and corporate stays
Student-friendly areas with character homes that also appeal to families and business travellers
Seaside charm, great restaurants, and scenic walks; popular for romantic breaks and retirees
Perfect for NHS visitors, university families, and longer-term stays
Dramatic scenery and remote getaways appeal to higher-paying, nature-seeking guests
At present, Swansea does not require a short-let licence, but Ainsley and Catherine keep up with the latest regulations to keep your property compliant.
You may also benefit from:
Small Business Rate Relief (if your property qualifies as a holiday let)
Guidance ahead of April 2025 tax changes, when the Furnished Holiday Let regime ends
Connections to trusted local accountants to support tax planning
Can I still use my property when I want to?
Yes. You can reserve personal-use dates through your portal in just a few clicks.
What if something breaks or goes wrong?
We have a local network of vetted tradespeople for repairs, plus emergency guest support 24/7.
Is it worth switching from long-term letting?
Many of our hosts see 30–50% higher earnings, plus more flexibility and better property condition over time.
Do I need to be local?
No! We handle everything on your behalf—you don’t even need to meet guests in person.
A local homeowner had a one-bedroom flat in Uplands sitting empty during work trips. After signing up with Pass the Keys:
Occupancy averaged 72% within three months
The host earned over £7,800 in one quarter
Guest reviews climbed to 4.95 stars, thanks to Catherine’s personal guest touches
The host was able to block dates for family visits, hassle-free
“We always thought Airbnb was too much work—but with Ainsley and Catherine handling it all, it’s never been easier to earn from our space.”
Whether you’re letting a holiday cottage in Mumbles, a modern flat near the Marina, or a spare room in Sketty, Ainsley and Catherine Thomas can help you unlock the true value of your property.
👉 Book your free income assessment
📞 Chat directly with the Swansea team
📩 Get a custom earnings projection—no obligation
With trusted local leadership, national infrastructure, and years of experience, Pass the Keys Swansea offers a better way to host.