Whether it’s the industrial legacy of Ironbridge, the business buzz of Telford, or the charming countryside around Newport and Stafford, East Shropshire & Stafford offers rich appeal for tourists and corporate travellers alike.

Yet, while demand for short-term accommodation continues to grow, managing a holiday let can be daunting. Property owners often face questions like:

• How do I price my home competitively?

• Can I trust guests with my property?

• What about cleaning and compliance?

That’s where Pass the Keys East Shropshire & Stafford steps in. We’re a full-service short-let management company that takes care of every detail—so you don’t have to. From guest messaging and dynamic pricing to professional cleaning and legal support, we do it all. And we do it with the benefit of local insight and national strength.

👩 Meet Suzanne: Your Local Short-Let Specialist

Hi, I’m Suzanne, your local Pass the Keys partner for East Shropshire & Stafford. I was born and raised in this region, and I’ve spent my career in hospitality, property services, and customer care.

I know this area intimately—from the commuter-friendly towns around Stafford to the vibrant visitor economy of Ironbridge. With me, you’re not just getting a professional service—you’re gaining a local partner who treats your home like it’s my own. I’m on the ground, involved in every booking, and supported by Pass the Keys’ UK-wide systems and five-star technology.

“My goal is to help you unlock your property’s potential—whether it’s a rural cottage near Broseley or a modern apartment in Telford. I bring personal dedication and local expertise to every host partnership.”

🌟 Why East Shropshire & Stafford is Perfect for Short-Term Lets

This part of the West Midlands offers a rare blend of guest appeal:

📍 Business Travel

Telford is one of the UK’s most significant conference towns, home to Telford International Centre. Professionals travel from across the UK for multi-day events, and they prefer home-style accommodation over hotels.

🏛 Heritage & Leisure Tourism

The Ironbridge Gorge is a UNESCO World Heritage Site and attracts thousands annually. Market towns like Newport, Wellington, and Eccleshall also draw leisure guests, especially those exploring Shropshire’s walking trails, gardens, and historic estates.

🌿 Rural Getaways & Family Visits

Families frequently visit relatives stationed at MOD Stafford or attending Harper Adams University. Others come for staycations in countryside retreats and dog-friendly homes with easy access to The Wrekin or Cannock Chase.

🧰 How Pass the Keys Makes Hosting Effortless

Our full-service solution means you never have to worry about day-to-day management. Here’s what we offer:

🏡 Listing & Setup

• Professional property photography to capture your home at its best.

• Tailored listings written and published across Airbnb, Booking.com, Vrbo, Expedia, and more.

• A welcome guide created for guests, including local tips and property instructions.

💷 Smart Pricing & Occupancy Boost

• Dynamic pricing using live demand data and algorithms to maximise income.

• Adjusted rates based on regional events (e.g. conferences, summer festivals, heritage weekends).

👥 Guest Management

• 24/7 guest support, including instant booking queries, check-in logistics, and issue resolution.

• All communication is handled professionally under your property’s profile.

🧹 Cleaning & Maintenance

• Professionally trained cleaning teams with hotel-grade linens and supplies.

• After each stay, you receive before-and-after clean photos through your personal dashboard.

• Emergency maintenance or restocks handled locally with full transparency.

📊 Host Dashboard

• See your earnings in real time.

• Block off personal-use dates with a single click.

• Review booking calendars, guest feedback, clean reports, and monthly statements.

💬 Common Questions from New Hosts in East Shropshire

🟦 How much could I earn?

This depends on your property type, location, and how often you make it available. Here’s a typical range:

Yes! You’re always in control. Log into your host portal anytime to block dates for personal use.

🟦 What about damage or difficult guests?

We vet every guest, check IDs, and require deposits where appropriate. Plus, Airbnb’s Host Guarantee and our own protections help cover accidental damage.

🟦 What about taxes and regulations?

You may qualify for Business Rates instead of Council Tax if your property is available 140+ days and let 70+ days per year.
From April 2025, the Furnished Holiday Let (FHL) tax regime will end—Suzanne can connect you with accountants who specialise in short-let optimisation so you’re not caught off guard.

🧭 Why Local Knowledge Matters

Suzanne knows that:

• Telford weekdays attract professionals, while weekends draw leisure stays.

• Ironbridge sees a surge in spring and summer due to heritage footfall.

• Stafford’s commuter links make it ideal for midweek bookings.

Pass the Keys blends this local knowledge with UK-wide infrastructure to deliver top results. We also help with:

• Smoke and carbon monoxide compliance

• EPC requirements

• Key safes and self-check-in systems

• Licensing and landlord insurance

🏠 Local Host Success Story

A semi-detached three-bedroom property near Much Wenlock joined Pass the Keys in autumn 2024. The owners had never hosted before and were nervous about wear and tear.

Results after 6 months:

• 87% occupancy during weekends and holidays

• Over £14,000 in revenue in 6 months

• Zero guest issues reported

• Owners retained use during Easter and summer holidays

“I can’t believe how easy this has been. Suzanne’s been brilliant—totally transparent and always available. We wish we’d started sooner.” – New host, Much Wenlock

📞 Ready to Start Hosting in East Shropshire?

Let us turn your underused property into a revenue-generating asset. Whether you're unsure about where to begin or just want someone to handle everything, Suzanne at Pass the Keys East Shropshire & Stafford is here to help.

📍 Book a free valuation today
📅 Get a personal income estimate
📞 Or speak directly with Suzanne to explore your options

Relax. Earn More. Stay in Control.

With Pass the Keys, you get the best of both worlds: professional, hands-free management, and full transparency and control. From Ironbridge to Stafford, your home has serious short-let potential—we’re here to unlock it.